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On the eve of their 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001. The search engine's recent overhaul — which affects 90 percent of searches — aims to filter "fluff" content that are created solely for nabbing search engine optimization and instead deliver better, higher quality search results. How the Google Hummingbird update works The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for. It also displays search content right on the search pages them, which makes it easier for users to find the information they need. "The main reasons Google created the Hummingbird update revolve around the nature by which people search more frequently," said Kenneth Wisnefski, President and CEO ...

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on  his blog , writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update was due in the next few weeks on his personal Twitter account on May 10, in what can now be seen as fairly accurate heads up regarding the impending changes. In his latest blog post, he confirmed: “About 2.3% of English-US queries are affected to the degree that a regular user might notice.” Cutts also suggested the latest algorithm update is set to impact many more   SEO professionals and webmasters than previous incarnations of the algorithm, with Penguin 2.0 set to delve much deeper into a website. Brought in by Google on April 24 2012, the Penguin algorithm is designed to combat so-called ‘black hat’ SEO practices, for example k...

An ongoing  WebmasterWorld  has a huge uptick in chatter around major ranking and search result fluctuation over the night. It seems from this and from all the complaints in the  Google Webmaster Help  forums that there is indeed some sort of update going on. Is it  Penguin ,  Panda ,  EMD ,  page layout  or something else - or is it a wide-spread manual action or Google going after and devaluing a major link network - I do not know. But it does seem something has happened causing tons of webmasters and SEOs to take to the forums to complain. This is fairly common days after I see an  update brewing  as I reported on Tuesday. It does seem like something is indeed rolling out and hopefully you guys benefited from it. SERPs.com ,  SERP metrics  and  MozCast  have all shown higher than normal Google fluctuation activity over the past few days as well. Article Posted By:-  http://www.seroundtable.com/go...

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on  his blog , writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update was due in the next few weeks on his personal Twitter account on May 10, in what can now be seen as fairly accurate heads up regarding the impending changes. In his latest blog post, he confirmed: “About 2.3% of English-US queries are affected to the degree that a regular user might notice.” Cutts also suggested the latest algorithm update is set to impact many more  SEO  professionals and webmasters than previous incarnations of the algorithm, with Penguin 2.0 set to delve much deeper into a website. Brought in by Google on April 24 2012, the Penguin algorithm is designed to combat so-called ‘black hat’ SEO practices, for examp...