This article is an excerpt from The SEO Business Guide , SitePoint’s latest release. The entire chapter from which the article is drawn, plus two extra chapters, is available as a free PDF download. If you like what you read here, be sure to check it out! Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer. In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization. Use the following checklist whenever launching a new campaign: · Research: Business Goals · Research: Target Audience · ...
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