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Showing posts from September, 2013

How to Increase Your Site's Search Traffic

We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say  : 1. Focus on the Long Tail If you are a new site, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, I recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic. -   Lawrence Watkins ,   Great Black Speakers 2. Stick Around The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. Starting a blog or churning out a bunch of artic...

7 Critical Web Redesign Considerations You Can't Overlook

Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It's tempting to get carried away. Unfortunately, most designers and creative teams will use this opportunity to focus entirely on the visual design of the site, and overlook SEO, content, and functionality. Sites with a history of good search traffic can see most or even all of that traffic vanish after a redesign. That new site may look great, but that won't be much consolation to their owners! Yes, it's important to have a great looking website. It needs to look great if it's going to convert your visitors into paying customers, but traffic, conversions, and functionality are what will ultimately govern its success or failure. So, what are the key considerations when implementing a site re-design? 1. Have You Done Your Research? To design a website that's going to deliver results, you need to know who ...

8 Ways to Make Your Items SEO-Friendly

 The last things you want to pass on to your buyers are glaring SEO issues. Here are eight basic tips that will make your Marketplace items as SEO-friendly as possible for buyers. In this article, I’ll mainly focus on Templates and Themes, and not so much on other Marketplace items. The cogs are already in motion for another post that will help you get your Marketplace items page SEO-friendly, so you can drive more traffic to your item pages from search engines. As Ned Stark would say, “Brace yourself, the SEO posts are coming!”  SEO Posts are coming I am certain I don’t have to lecture you lot about  SEO . With the kind of traffic that organic search can bring to a site, most buyers would be interested in getting an SEO-friendly item from our Marketplace. As a buyer, I was looking for a new  WordPress theme  for a small blog I was running. I came across some really great looking themes, but when looked at the live previews, I saw that some of them ha...

5 Ways to Engage And Grow Your Facebook Audience

If you manage a Facebook Page for your business or organization, you've surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up in their news feed can be as low as one percent of your total fan base or even less.  You can thank Facebook’s drive for more advertisers for that.  What can help boost that number, however, is engagement.  It’s a fact that if more people “like” or comment on a post today, more people will see it, and that engagement can even boost the number of people who see your next post.  Because of this, it’s crucial to select material to post that is designed for engagement.  Here are 5 ways to engage and grow your Facebook audience: 1) Contests and Giveaways I decided to put the hardest to implement at the top of this list, but if you’re willing to do the work...