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What Google's Hummingbird Update Means for Small Business

On the eve of their 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001. The search engine's recent overhaul — which affects 90 percent of searches — aims to filter "fluff" content that are created solely for nabbing search engine optimization and instead deliver better, higher quality search results.

How the Google Hummingbird update works
The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for. It also displays search content right on the search pages them, which makes it easier for users to find the information they need.



"The main reasons Google created the Hummingbird update revolve around the nature by which people search more frequently," said Kenneth Wisnefski, President and CEO of WebiMax, an Internet marketing company. "Conversational search has become a large driver of the type of searches people search for, and the update provides a better result display to accommodate those requests."
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  1. Unknown30 December 2015 at 01:49


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