Teqto Digital Marketing Agency In Delhi

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are nine examples of what I call SEO quirks. See how many you know about. 1. In Subfolder & File Names, Use Dashes, Not Underscores Good:  http://www.domain.com/sub-folder/file-name.htm Bad:  http://www.domain.com/sub_folder/file_name.htm Many developers favor separating words in file names with underscores (_) instead of hyphens (-). They are conditioned to this behavior because some programming languages reserve the hyphen, for example, as the subtraction infix operator. On the other hand, Google was written  for nerds by nerds ; the search engine tends to see underscores as concatenatio...

Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

Are you using Google Places? Gone are the days of expensive yellow page listings and advertisements.  Google Places is a key tool for businesses to optimize local search rankings. Businesses should create or claim their Google Places listings and be sure to update on a regular basis and soon see the advantages of showcasing their business through this free service. Here are the top 10 advantages: 1. Google Places is a free Google service. 2. You will drive more traffic and new customers. 3. You don’t need a storefront or physical address to get accepted into Google Places. 4. Your website, physical mailing address, and your phone number are displayed in your listing, which allows customers to find you more quickly and to get the information they need. 5. When you’re Google Places listing is optimized properly, your business listing appears on the first page of Google. 6. Mobile phone users can find your business listing immediately. 7. Add offers, disco...

If you’re new to search engine optimization, or   SEO , and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.) 1) The blue text you see in the search results (see the picture further down) is called the   ‘title tag’ . What do yours look like? Are they enticing? Keyword rich? If someone read yours, would you want to click through from the search results to your site? 2) Does your   meta description , the bit that comes underneath the title in the search results, describe your web page accurately? Is it inviting? If I was a random user, would I click it? The answer to these questions should always be yes. 3) Are all your   URLs   (eg, www.example.com or www.example.com/example_page) easy to understand? If a human read them, could they get a sense of w...

Landing page optimization can provide you with effective conversion rate when you mainly concentrate on two factors which are designing and content. For multiple products or services it is essential to create multiple landing pages. In order to achieve highest conversions, landing page optimization is considered to be an efficient technique. Highest conversions here mean you need to adopt technique which can convert your visitors in to customers. How is your landing page design? If the design is not appropriate then it can become difficult to magnetize visitor to your website. Good design will attract visitor and will provoke them to view further content of the page. But if the design is not good and content is up to the mark, then people will not bother to have glance at content of your website. If in content of landing page you are planning to add review of product or services that you offer then see to it that it is written in short and descriptive manner. ...

Google SEO is incomplete without keyword research, link building techniques and on page optimization. If you want your website to gain number one ranking then ensure that your marketing strategies related to SEO are applied accurately. Search engines like Google can recognize your website only when you effectively carry out online business with SEO as marketing strategy. Search engine optimization in itself is pillar to online business as it gives recognition to website. Google SEO is incomplete without its three important pillars like research of keywords, on page optimization and link building with content promotion. Without these three pillars, SEO is incomplete or desired results cannot be achieved. If you want to enhance business by means of inviting more number of visitors then it is essential to concentrate on above mentioned three techniques. Being on number one is important because it can provide you with visitors which might be double of t...

Good Content is very Important  for SEO Good SEO content has three primary characteristics: Offers useful information presented in an engaging format to human readers Boosts search engine rankings Attracts plenty of links from other sites Note that human readers come first on the list. Your site must deliver value to its visitors and do it in an engaging way. Few sites specialize in a subject so narrow that they have an information niche all to themselves. You'll have competition. Set yourself apart from it with expert interviews, meaningful lists and well-researched resources. Write well or invest in someone who does; your investment will pay off in increased traffic. Although search engines aren't your primary audience, they still influence your page rankings. In the days of early SEO, using keyword-stuffed META tags brought in plenty of traffic. People didn't hang around on a site that promised low air fares and delivered advertisements, but that didn...

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable? During the Introduction to SEO session at  SES New York , Carolyn Shelby ( @CShel ), Director of SEO, Chicago Tribune/ 435 Digital , fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy: "Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said. Although the Introduction to S...

Facebook now has over 500 million members, the equivalent of the population of the European Community. It also became the most visited website, surpassing the Google search engine . Being on Facebook has become a virtual necessity for brands and businesses, would that not to appear has been. But beyond the hype, before embarking, it is to master the challenges of the social media. Here are 5 tips which helps you to create a facebook page for your business. 1. Choosing the right type of Facebook page : The first step to achieve this is to create a facebook page that matches your business. In the case of a company, Facebook makes it easy to spot by proposing a process of creating specially dedicated page. So just click on the frame "Company, Institution or Organization" and complete the proposed with the name of your business form and select the type of business that suits you from the list. 2. Add a profile picture to his Facebook page Company : The process of crea...

Social media marketing, generally referred to as SMM , aims at developing a corporation brand from a range of social media sites, utilizing these to promote the business and also to produce link backs to a website. Many companies have begun to be excited regarding the potentials for social media and there are a variety of developments in the thought of company branding in media networking sites such as Facebook. With careful designing, you may get serious traffic to your web site, as well as having individuals add you to their bookmarks or link back to you in emails to friends. You are likely to get customers following you on these social media sites, making a fan base that could boost brand awareness, however you will even have page views from strangers, which may also assist you to add to include to your list of possible clients. Creating a sensible social media marketing campaign may be the key to creating brand association and reaching out to the overall public, a...

A professional SEO company is the key to success for any organization, since it ensures effective representation of their website in the Internet. An efficient SEO company offers SEO services in all areas including SEO copywriting , web design, e-commerce, Internet marketing , social media optimization, conversion optimization, article and press release submission, and more. When selecting an SEO company, clients should ensure it offers comprehensive services that are flexible and also cost-effective. Stay Away from Tall Claims There are many SEO companies out there that claim to offer high rankings and other advantages. But not all these claims have to be believed. No SEO company can assure no. 1 rankings, and experienced and reliable organizations will never make such tall claims. SEO is an evolving field and the challenges get tougher on account of algorithmic innovations by major search engines. Only experience can enable SEO organizations to prepare clients for ...

One of the most effective  growth strategies  for any endeavor is expanding into new markets. And what is the highly recommended way to offer your products and services and reach these new customers? Establishing an excellent online presence, of course. Once you decide the kind of web site your business needs, you'll have to hire a  web design service . There are some essential things that you should consider when selecting a professional Fresno   web design service . First-rate Customer Service There is a popular marketing precept that states that, "The customer always comes first". This is particularly true for web design. You are paying good money for a web site that is more than just another business card or brochure. You are depending on this web site to expand your business and raise your revenues. You ought to make sure the Fresno   web design service   you hire provides top-quality customer service. They should be readily accessible to custom...

With the widespread use of new-age devices like iPads and iPhones, it was just a matter of time before we had a web technology that allowed a website to adapt itself and change its shape and size in accordance with the device it's viewed on. The new technology is here and the name given to it is Responsive Web Design. Whatever be the screen resolution, a responsive website will continue to be viewed properly as its texts, images and videos will all adjust themselves accordingly.   Responsive web design service   is most welcome as it does away with the need for multiple versions of a single website. Responsive Web Design as a concept is gaining momentum and it has now become part of the repertoire of many a web development company. In fact, clients today can actually look for a   responsiveweb design company   whose number is expected to rise gradually. Responsive Web Design is all set to find more takers as its uniqueness is hard to overlook. When a website is ...