Teqto Digital Marketing Agency In Delhi

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are nine examples of what I call SEO quirks. See how many you know about. 1. In Subfolder & File Names, Use Dashes, Not Underscores Good:  http://www.domain.com/sub-folder/file-name.htm Bad:  http://www.domain.com/sub_folder/file_name.htm Many developers favor separating words in file names with underscores (_) instead of hyphens (-). They are conditioned to this behavior because some programming languages reserve the hyphen, for example, as the subtraction infix operator. On the other hand, Google was written  for nerds by nerds ; the search engine tends to see underscores as concatenatio...

This article is an excerpt from  The SEO Business Guide , SitePoint’s latest release. The entire chapter from which the article is drawn, plus two extra chapters, is available as a free PDF download. If you like what you read here, be sure to check it out! Succeeding in a single   PPC campaign   is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer. In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization. Use the following checklist whenever launching a new campaign: ·          Research: Business Goals ·          Research: Target Audience ·       ...

Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google. When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer. Remember that your ads are always separate from the search results themselves. You cannot influence the search results, or alter the way your own site appears in the natural search results. However, you can target your ads...

Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

On the eve of their 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001. The search engine's recent overhaul — which affects 90 percent of searches — aims to filter "fluff" content that are created solely for nabbing search engine optimization and instead deliver better, higher quality search results. How the Google Hummingbird update works The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for. It also displays search content right on the search pages them, which makes it easier for users to find the information they need. "The main reasons Google created the Hummingbird update revolve around the nature by which people search more frequently," said Kenneth Wisnefski, President and CEO ...

There is no doubt that one of the most useful skills any web site owner can acquire is that of being able to write their own high traffic generating   SEO   (search engine optimized) articles. The kind that bring in tons of hits. The truth is that it is all a lot simpler than you think. What you must do to start with is find the right hot keyword phrase to use. This is the most important step and yet the trickiest. If you choose a keyword phrase that is way too competitive, then you will be wasting your time because you’ll never be able to attract a single hit via search engines through it. The best thing to do is to choose a keyword phrase within your reach and one that will grow in future so that you are able to grow with it. This means the more the words in your keyword phrase, the better, but try not to go beyond four words. Usually, to research my keywords I use my Google Ad-words account which gives me a lot of information including synonyms or alternative si...

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on  his blog , writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update was due in the next few weeks on his personal Twitter account on May 10, in what can now be seen as fairly accurate heads up regarding the impending changes. In his latest blog post, he confirmed: “About 2.3% of English-US queries are affected to the degree that a regular user might notice.” Cutts also suggested the latest algorithm update is set to impact many more   SEO professionals and webmasters than previous incarnations of the algorithm, with Penguin 2.0 set to delve much deeper into a website. Brought in by Google on April 24 2012, the Penguin algorithm is designed to combat so-called ‘black hat’ SEO practices, for example k...

Are you using Google Places Yet? As you become familiar with  Google Places  and update your listings on a regular basis, you’ll discover hundreds of advantages for advertising your business through this free service. Listed below are 10 advantages worth mentioning. 1. Online advertising like  Google Places  is the way of the future, and it will soon replace paper phone directory listings that cost thousands of dollars per year. 2.  Google Places  is free. 3. When your   Google Places listing   is optimized properly, your business listing appears on the first page of Google. 4. You can offer discounts and coupons for one day, one week, or one month. 5. Your website, physical mailing address, and your phone number are displayed in your listing, which allows customers to find you more quickly and to get the information they need. 6. Mobile phone users can find your   business listing   immediately, and they don’t need a com...