5 Tips to Create a Facebook Page for your Business

Facebook now has over 500 million members, the equivalent of the population of the European Community. It also became the most visited website, surpassing the Google search engine. Being on Facebook has become a virtual necessity for brands and businesses, would that not to appear has been. But beyond the hype, before embarking, it is to master the challenges of the social media. Here are 5 tips which helps you to create a facebook page for your business.

1. Choosing the right type of Facebook page: The first step to achieve this is to create a facebook page that matches your business. In the case of a company, Facebook makes it easy to spot by proposing a process of creating specially dedicated page. So just click on the frame "Company, Institution or Organization" and complete the proposed with the name of your business form and select the type of business that suits you from the list.

2. Add a profile picture to his Facebook page Company: The process of creating Facebook Business page then offers to setup your page by adding a profile photo and the text "About" on your page.

The profile photo is the element that will accompany your articles in the news feeds of your "fans" (which is so named for historical reasons and  there are more "Become a fan" button it is just a button "Like"). It is for this reason that you must apply to an image that allows you to distinguish immediately. For optimal viewing it is necessary to focus on a square image 180px aside.

By default, you'll be tempted to put your logo, it is a good idea but it does not fit all companies. If you have a square or round logo that should go well, by cons if you have an elongated logo (horizontally or vertically), you may find yourself with a small logo if you decide to put it in full, in this case using particularly recognizable detail of your logo instead of your full logo.

Please check that your profile image will be readable once in the news feeds of your "fans". You just have to lower your profile image in a square of side 32px!

3. Write text "About" for your Facebook Business Page: The text "About" will be the first visible text when future "fans" will arrive on your page (unless they get outside the wall). It is also an area of ​​text to be indexed by search engines. Here are 2 tips to maximize the space that is often overlooked.

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a. Describe precisely (but concisely) what your business does and what your facebook page will be useful for your future fans. This helps to encourage people to click on and I like to recruit fans who will be active because they know why they are on this page.

b. Absolutely add a link to your website (or blog) if you want your prospects to know more about you. It is not uncommon for a fan trying to get on your site. It's a pity that he is obliged to spend 3 hours searching the link to your website, right.

4. Complete the additional information of your company Facebook page: Now that your page contains the basic information, it is time to move on to further information. This information varies depending on the type of page you are creating (Place, Business, Cause, Character ...) and in this case depending on the nature of your business. Routinely must provide the following information:

a. The address of your business, if you want to communicate and if you want your visitors to report that they are present on your site through the mobile application Facebook.

b. A description of the business: providing a detailed trades and the specifics of your business and general description: to clarify what is your Facebook page for example.

c. Your tasks: You can highlight some of your achievements to show your experience and develop your projects

d. The date of establishment of the company.

e. The rewards your business obtained This reinforces your credibility.

f. Your products to your prospects can find them easily. If you do have a lot more to highlight the flagship products or product families

g. Your phone number: This is an element of reassurance for potential customers.

h. A contact email address: Like the phone number is an element of reinsurance then use an address that will allow your customers or prospects to get an answer quickly.

5. Add a cover image to your Facebook Business Page: To complete the creation of your page do not forget to add a cover image to your timeline. This cover image will give a visual aspect it will be necessary to make it effective. I advise you to use a truly impacting visual: funny, unusual, interesting well anything that will inspire your fans to click on the button "like". However, be careful not to use a vocabulary borrowed from Facebook (e.g. words: Wall, Wall, I like) or action verb (Click, Comment, Share, Likes) because we refuse Facebook use this space as an advertising area and could penalize you by closing page without warning.