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Search engine news and articles of the week


October 2012 U.S. search engine rankings

"Google Sites led the U.S. explicit core search market in October with 66.9 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 16 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent. Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent. [...]
17.6 billion explicit core searches were conducted in October (up 8 percent), with Google Sites ranking first with 11.8 billion (up 8 percent). Microsoft Sites ranked second with 2.8 billion searches (up 9 percent), followed by Yahoo! Sites with 2.1 billion (up 8 percent), Ask Network with 560 million and AOL, Inc. with 309 million (up 8 percent)."
Editor's note: to get your website in front of these search engine users, optimize your pages so that they get high rankings.


Google: file reconsideration requests in the language of your site

Google's Matt Cutts explained in an online discussion why an English reconsideration request for an Italian website was rejected by Google:

"This person, after violating our quality guidelines, had done multiple reconsideration requests. His English-language reconsideration request was selected to get a more personalized response, but then when the Googler started to investigate the site, the actual site was in Italian. That's what triggered the 'this language is not supported' message because the person handling the case was expecting an English-language site based on the English-language reconsideration request."


How long does a reconsideration request take to process?

Matt Cutts answers this question in a video. You should get a confirmation message within one week. Google sends three different message types: 1. "The reconsideration request has been granted", 2. "You still have to correct some issues", 3. "The website wasn't penalized and it is an algorithmic issue. The whole consideration request shouldn't take longer than 'a couple of weeks'.


Online discussion: 100% of links used in Google's disavow tool but Google still penalizes the site

"We removed 70% (750 domains) by contacting webmasters over a 3-month period and then on October 16th uploaded a text file with the remaining 30% (350 domains) to Google's new Disavow feature. We then sent in a reconsider request explaining every I've stated above. [...]

Google's reply: We've reviewed your site and we still see links to your site that violate our quality guidelines."
Editor's note: to get better search engine rankings, focus on things that you can influence and only use Google's disavow links tool if you spammed Google in the past.




Yahoo! plots alliance with Facebook in new search deal

"The two Internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents. However, board members expect the talks to lead to much more substantial collaboration based around web-based search."

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