Make no mistake about it: if you want to speed your site to the top of the search engine listings, you're going to need inbound links. In fact, Google, king of the major search engines, states unequivocally that "the quantity, quality and relevance of links count towards your rating."
And according to search marketing guru Aaron Wall, "Link building is going to be the SEO trump card for the foreseeable future."
In fact, inbound links give you double benefits - first, it boosts your search engine rankings and second, it brings potential visitors direct to your site.
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