General Site Construction Internal Linking Tips

• Use the same extension at the end of your links for all links.
  This is mainly applicable to static websites or maybe an ecommerce site that produces static HTML pages for you but you should check any type of site for this.
  services.htm and services.html are both the same page and yes, linking to either will work. But, as with absolute links they look different to the search engines. Pick one way to do the extension of your pages and be consistant throughout the site. It makes it easier to remember how to link to your pages.
• Make your internal links absolute links.
  Absolute links are the exact path to the page on the web server. e.g.http://www.yourdomainname.com/services.htm is the absolute link to your services page. If you are using a WYSWYG or online editor when creating your internal links, it will just put the relative path in the hyperlink. e.g. <a href="services.htm">Services</a> This is a carry over from developing your site offline and testing your internal links offline. Good for offline testing but bad for search engine optimization.
  Just like described above for your home page, the more links that look exactly the same pointing to the page, the better. When someone links to one of your individual pages or articles, they are going to link with the absolute link. You should too!
• Include the title attribute in your links.
  This goes for all your links on your pages. The title attribute describes the page the visitor will be taken to. If your web page titles are done well, the link title attribute can be the title of the page they will be
  visiting.
  Once again, this technique adds to the on-page search engine optimization, usability and accessibility of your pages.
• Include related pages/article links at the end of the page.
  This really good for ecommerce sites and blogs. If you provide a list of related pages or posts at the bottom page content,
  1. You entice your visitors to look at other pages on your site. On an eccomerce site they usually call this section You Might Also Like. On a blog, these are previous posts on the same subject.
  2. This will get the search bots to go visit those other pages.
  3. It will add to your internal link building for the page.
• Use keywords/phrase for your linked text.
  These keywords or phrases must relate to the topic of the page you are linking from and the topic of the page you are linking to.
  You are trying to create a theme here. The themed anchored text has a title attribute with a similar theme, the file name is a related theme, the linked to page is a related theme, they all go together on the same theme.

  You Keep Mentioning Votes for the Page..

  Votes was the easiest way to explain the very complex topic of Google’s PageRank and how it is determined.

  As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis.

  Technology overview – Google

  In the most simpliest terms related to this article, each internal link you have and how many times a page on your site links to it affects the “vote” for the page.
  The topic of PageRank is for another post but if you really want to know right now about it read Wikipedia’sPageRank article.