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White Hat SEO

These techniques are all above board, and acceptable both to search engines and your clients. When a visitor clicks on your link in Google, they will actually see what they expected. The best agencies will only use white hat methods.

Anything less than honest promotion of your site is counterproductive. While you will gain traffic, it is going to be untargeted, because the visitors were tricked into clicking. And eventually you site will be blacklisted resulting in your traffic numbers taking a freefall. If your agency suggests that you use these underhanded techniques - bid them farewell, and quickly.

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