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Showing posts from February, 2013

How to Identify Black Hat SEO

For example, posting linked comments on related blogs isn't considered very problematic, but using software to submit huge quantities of identical or irrelevant comments is definitely viewed as a Black Hat technique. White Hat SEO methods, if done properly, can actually product the best long-term outcome and create a greater impact on the web in general. Several once-common Black Hat techniques have fallen into disuse after search engines successfully developed ways to detect them. Move to the top of the search results pages, increase your visibility, drive traffic to your site--with these promises, it is easy to understand why many companies are tempted to avail of the services of a search engine marketing company that use optimization techniques search engines like Google and Yahoo! consider illegal. Known as Black Hat SEO, these methods include adding hidden texts, creating doorway pages (or, as Google defined them "pages created just for search engines...

Choosing SEO Article Marketing or Pay Per Click

When deciding on website promotion, you essentially have the choice between two major options. Pay per click, or PPC, and search engine optimization, or SEO, are both widely used and, when used correctly, could drive a great deal of traffic to your company's website. There are several differences between the two, and these differences may help you to decide which is the right choice for your marketing needs. For your knowledge, pay per click can increase your website traffic more quickly than S earch Engine Optimization in most situations. You will only pay for your advertising each time your ad is clicked. With search engine optimization articles, you are offering more than an advertisement to your customers. The articles also tend to have greater longevity for increased traffic to your website, though the results may take longer to see. Whichever method you choose, you should be aware that there is a great deal of competition out there. The Global Markets Researc...