With its recent major algorithm change (nicknamed "Farmer"), Google has made a significant effort to improve the rankings of high-quality Web sites in its search results, and to reduce the visibility of low-quality sites. What does this mean for SEO now and how does it change the content landscape? Kelly Andersson , experienced writer and website developer, talks about this new algorithm's impact on search, ranking, and elancers. Google regularly adjusts its search function – the algorithm programming that determines what you find when you search for something. These algorithm changes are almost never noticed; the February 2011 change, though, devastated some websites' rankings – and thus their traffic. The change was made to reduce the high rankings of content farms on the search engine result pages (SERPs) and to move sites with quality content up in the rankings. And it worked. Why Did Google Do This? In short: user feedback. Customers complained ...
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